A number or an account
A WhatsApp Business number, a professional Instagram account, or both. They connect from inside Parlario in a few clicks.
Meta Ads
Turn ad clicks into conversations — and conversations into ROAS you can trust
When someone taps your Click to WhatsApp or Click to Instagram ad, they land in a real conversation. Parlario answers in seconds, qualifies the lead, remembers which ad it came from, and — when the sale closes — tells Meta. Your ad report starts showing sales instead of chats.
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The whole loop, with no gap in it
Most tools take you halfway: they turn the click into a chat and the trail ends there. The step that closes the circle is the fifth one.
From the ad tap to the sale reported back to Meta
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Ad tapped
Click to WhatsApp or Instagram
A chat opens, not a landing page.
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Chat open
The conversation starts
Meta's hidden ad reference travels with it.
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Qualified
The AI Agent replies
Answers, qualifies and books, in seconds.
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In pipeline
It becomes a lead
With the campaign it came from attached.
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Sale reported
Meta is told
Your ROAS counts sales, not chats.
The loop closes here
The click becomes a conversation, not a form
A Click to WhatsApp or Click to Instagram ad opens the chat directly. No slow landing page, no form to abandon, no email nobody answers: the person is already writing to you.
And something invisible happens at that moment: Meta attaches a hidden reference to that conversation recording which ad started it. Parlario keeps it. That is what makes the last step of the loop possible.
Agent setup: behaviour, knowledge base and escalation rules.
Answered in seconds, at 2am too
The AI Agent replies using what your business knows — your knowledge base, your prices, your hours — and nothing else. It qualifies, books appointments in your Google Calendar, and hands the conversation to a person when it should.
Campaign attribution: which ad each contact came from.
Every contact arrives carrying the ad that brought them
Each person's card shows the campaign they came from, and the full history if they came back through a different ad later. No more “I don't know which of my five ads is working”.
Pipeline: the contacts from your ads, by stage.
From conversation to pipeline, with nothing typed in by hand
Everyone who writes to you becomes a lead with a stage. Drag the card as the sale moves — or let the agent move it — and keep what is about to close in plain sight.
Reporting conversions to Meta to measure ROAS.
And the sale goes back to Meta: this is where the circle closes
When you move a lead into a sale stage, Parlario reports it to Meta. Only then can your Ads Manager show the real return on what you spend, instead of counting conversations.
Only customers who arrived by tapping an ad get reported — which is right, because ROAS should measure what the advertising actually produced.
What you need to start
An ad that opens the chat
Created in your Ads Manager as Click to WhatsApp or Click to Instagram. The ad is yours and lives in Meta; Parlario receives the conversation.
Pixel and page, for ROAS
Only if you want the sales report: a Pixel (Dataset) and your page ID. The guides walk through it step by step.
Shall we try it with your ads?
If you already have campaigns running, the loop comes together in an afternoon. If you don't yet, we'll tell you where to start.